The technologist-founder is often so focused on technology, that the people side of the business can be neglected. It requires a certain strength of ego to develop a technology, identify the market, line up funding, and launch a business. Those same strengths can trip you up.

Investors and potential investors want to know that they're going to be able to take their profits, at the right time.  The NPV of a project (and therefore the return on investment) is very heavily weighted by the early periods of cash outflow.

Often, the founder should remain the CTO, and focus on their strengths, rather than filling the CEO role. Spending time at work for which they aren't trained simply drains their creative energies.

Coaching can help. A dispassionate third party, with no interest in the outcome, can mediate between investors and management, provide advice to speed time to market, and aid in organizational,  marketing, and salesforce development.  Founders and investors both realize their objectives more quickly, as a result.

We've been involved with emerging technologies for 30 years.

We know strategic planning and marketing strategy. We speak technology. Deep experience allows us to ask penetrating questions, without injecting personal bias into the process.